WE EMPOWER BRANDS TO DO THE RIGHT THING

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Brands

We create social and environmental impact advertising solutions with your existing media partners

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Agencies

We deliver in-depth ESG & CSR knowledge for your clients and media partners while creating positive impacts

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Media Partners

We embed positive social and environmental impacts in your advertising solutions delivering shared valued for brands

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Non-profits

We create a new source of impact funding partnering your organisation with brands and media partners

Consumers expect brand integrity

TODAY'S CONSUMERS AND SHAREHOLDERS EXPECT BRANDS TO LEAD BY EXAMPLE

In order to connect and communicate with consumers effectively – and sell products – brands need a more ethical, purposeful, responsible and compassionate way to advertise

Our solutions connect brands, agencies, media owners, publishers, media distributors, ad tech vendors, and non-profits with audiences to generate tangible environmental and social impacts that are shared by all

EFFORTLESS INTEGRATION + COLLABORATION

Three Seamless Steps To Impact

As industry insiders, we know advertising inside out. Our campaigns insert seamlessly into your existing framework

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Campaign Briefing
+ Charity Matchmaking

Campaign Briefing

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Creative + Media

Creative & Media

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Campaign Performance Data
+ Social Impact Insight

Social Impact Insight
Our three-step process is simple and seamless. First, we review the campaign brief and agree KPIs, then identify a cause area and non-profit partner. Next we manage the full creative and amplification process, from concept to completion. Finally we report how the campaign has made an impact, whilst meeting the brand’s ad performance goals
Our Fun Facts

Over 2500+ work completed
& still counting

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WHEN RT.M DELIVERS YOUR CAMPAIGNS, POWERFUL THINGS HAPPEN

Impact In Action

Doing the Right Thing gets results. Campaigns powered by RT.M make a tangible impact on society and the environment.

A campaign in collaboration with Givewith and Sublime that shone a light on Cheerios’ support for The Trussell Trust.

IMPACT: Emergency food parcels provided for UK families in need

Nike - EcoAct - Arbor Day

A first-of-its-kind environmental impact campaign with Mindshare and Inskin Media to launch Nike’s Move to Zero initiative.

IMPACT: 2,321 tCO2e offset via the purchase of best-in-class carbon credits

A campaign with Mindshare and Sublime that highlighted Andrex’s partnership with WaterAid and raised awareness of Goal 6, Clean Water + Sanitation.

IMPACT: Toilet block and washing facilities built for a health centre

OUR GUIDING PRINCIPLES

RT.M + ESG + CSR

We are on a mission to raise awareness of the United Nations’ Sustainable Development Goals (SDGs) within the media and advertising industry. We are Goalkeepers of Goal 17. Partnership for the Goals.

We’re committed to building a sustainable, ethical future for the industry, so we’re a member of the Internet Advertising Bureau (IAB) and Conscious Advertising Network (CAN). As a start up business that’s been operating for less than a year, our B Corp certification is Pending.

RIGHT THING MEDIA DELIVERS SOCIAL AND ENVIRONMENTAL IMPACT, NOT JUST MEDIA IMPACT