We exist to answer that question.
We harness the power of advertising, redirecting ad budgets to generate meaningful, tangible environmental and social-economic impacts
A brand doing the Right Thing by generating positive impacts can in turn positively influence its Environmental, Social and Governance (ESG) ratings
Right Thing.Media is led by Gerson Barnett. As Executive Director of RT.M, Gerson heads up a dynamic team with a diverse skillset who share his commitment to doing the Right Thing.
Gerson combines 20 years in senior commercial digital strategy positions at Telegraph Media Group, Future plc and CBS Corporation with five years’ social impact experience in Africa, where he evangelised for “Trade not Aid” and revolutionised the sustainable, ethical fashion supply chain.
Executive Director + Founder
Tim is a digital leader with over twenty years' experience in digital media, including as GM of telegraph.co.uk, Digital GM for Thomson Reuters and Chairman of the Association of Online Publishers (AOP). His focus is on publishing, advertising, business development and strategy.
COO
Nick is a seasoned digital marketer with over 15 years’ experience at major agency groups in a host of leadership, strategic and digital roles across B2C and B2B, including leading client relationships with Microsoft, BlackRock and Unilever.
Managing Partner – Partnerships + Business Development
Nick has over 15 years’ extensive experience in media/advertising sales & creative solutions partnering with brands and agencies such as Google, EA, Samsung, Essence and Starcom. He has worked for global businesses at Telegraph Media Group, Future Plc & CBS/Viacom.
Commerical Director
Elisabeth is a content and marketing specialist with more than 15 years’ experience gained first in-house (at British lifestyle brand Cath Kidston) and later as a consultant advising a variety of clients on marketing, comms and brand strategy.
Managing Partner – Marketing + Social Impact
