1. ESG & CSR Brand Insight
We deliver a better understanding of sustainability priorities for brands and agencys' media partners
The Right Strategy
Three Options For Brands To Create Impact Through Advertising
BRANDS HAVE DIFFERENT CONSUMER COMMUNICATION STRATEGIES TO AVOID GREENWASHING
CHOOSE FROM THREE OPTIONS
SHOUT
Spotlight an environmental or social impact message to the consumer with non-profit branding
WHISPER
A subtle environmental or social impact message with no non-profit branding
SILENTActivate campaign without social or environmental non-profit messaging but receive the full tangible impact benefits
Why Work With Right Thing Media?
We deliver a better understanding of sustainability priorities for brands and agencys' media partners
2. Vetted Non-Profits
RT.M has access to thousands of global non-profit programmes in partnership with Givewith and Carbon Footprint
3. Agnostic
We work across digital, print, OOH, cinema, TV, and social media platforms
4. Impact Measurement
As well as measuring industry standard KPIs, we report on the social or environmental impacts of your campaign
Be Part Of Our Ever-Expanding Environmental And Social Impact Community
TRUE IMPACT AT SCALE
The Social Impact Marketplace
Doing the Right Thing doesn’t have to impact your ad spend: quite the opposite in fact. Our solutions provide genuine value to your partners, clients and audiences.
With our partners, we have curated a world-first marketplace of premium publishers and digital content providers who subsidise social impact.
This means that impact is included in your ad budget: an agreed percentage of your total campaign spend can be pledged to your nominated charity or non-profit partner, without spending more.
THREE WAYS TO PARTNER WITH CHARITIES, NON-PROFITS + NGOS
Three Partnerships For Impact
We smooth the path to impact by connecting brands with charities, non-profits and NGOs and finding new funding streams for these incredible organisations along the way. We’re keen to discover and partner with new charities, so please get in touch to join our social impact community.
1. Vetted charity network
As part of our exclusive collaboration with Givewith, we have access to more than 100 rigorously-audited UK and international charities and non-profits, who we work with on a restricted funding basis.
2. Custom charity selection: the RT.M Impact Hub
If the ideal charity partner can’t be found within our vetted charity network, or the brand has a specific charity in mind for the campaign, we can forge new charity partnerships on your behalf.
3. Brand charity partner
In many instances, brands are already doing the Right Thing via their CSR initiatives. When there is an existing relationship between a brand and a charity, this is the easiest route to impact.