The Right strategy

ADS THAT DELIVER PERFORMANCE AS WELL AS IMPACT

Social impact advertising can exceed your advertising performance benchmarks

When impact is built into your ad campaigns, it can have a ripple effect on traditional performance metrics, driving heightened campaign performance, increased brand awareness and perception and improved consumer engagement.

+41% Viewability
+30% Dwell Time
+62% Click Through Rate
+11% Video View Through Rate
* Benchmarks from a recently-delivered campaign.
WE ARE THE SOCIAL IMPACT ADVERTISING SPECIALISTS

Why work with Right Thing.Media?

We craft completely bespoke campaigns that will achieve - and exceed - your engagement and impact goals. Here’s how.

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1. Agnostic

We can work with any ad format, ad distributor, advertising agency or media owner.

2. Vetted charities

Our social impact community includes more than 100 vetted UK and International charities and non-profits.

3. Social impact marketplace

With our partners, we've curated a world-first marketplace of premium publishers who subsidise social impact.

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4. Impact measurement

As well as measuring industry standard KPIs, we report on the social or environmental impacts of your campaign.

HIGH - SOCIAL - IMPACT ADVERTISING FORMATS

Authentic creative

We enhance your existing creative with social impact messaging that inspires audiences to act.

The Social Impact
TRUE IMPACT AT SCALE

The Social Impact Marketplace

Doing the Right Thing doesn’t have to impact your ad spend: quite the opposite in fact. Our solutions provide genuine value to your partners, clients and audiences.

With our partners, we have curated a world-first marketplace of premium publishers and digital content providers who subsidise social impact.

This means that impact is included in your ad budget: an agreed percentage of your total campaign spend can be pledged to your nominated charity or non-profit partner, without spending more.

THREE WAYS TO PARTNER WITH CHARITIES, NON-PROFITS + NGOS

Three partnerships for impact

We smooth the path to impact by connecting brands with charities, non-profits and NGOs and finding new funding streams for these incredible organisations along the way. We’re keen to discover and partner with new charities, so please get in touch to join our social impact community.

Vetted charity network

1. Vetted charity network

As part of our exclusive collaboration with Givewith, we have access to more than 100 rigorously-audited UK and international charities and non-profits, who we work with on a restricted funding basis.

Custom charity selection

2. Custom charity selection: the RT.M Impact Hub

If the ideal charity partner can’t be found within our vetted charity network, or the brand has a specific charity in mind for the campaign, we can forge new charity partnerships on your behalf.

3. Brand charity partner

In many instances, brands are already doing the Right Thing via their CSR initiatives. When there is an existing relationship between a brand and a charity, this is the easiest route to impact.